CLIENT PROJECTS

Range of Projects

Our work is designed to achieve your stated requirements, and while each client project is unique, common project elements have included:

 

  • Identification and evaluation of product and technology trends in the context of market needs.

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  • Testing of client’s potential new technologies or products for customer acceptance and likely adoption.

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  • Voice of the Customer data, collected through in-person interviews to understand existing and potential customer needs, and provide fact-based inputs that direct business activities.

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  • Discovery and understanding of competitors, their products and positions, and the risks and opportunities they present to current business.

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  • Identification and characterization of potential market partners, sourcing candidates and acquisition targets.

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  • Identification of new markets, trends and market shifts.

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  • Development of market sizing and segmentation models.

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  • Identification of new customers in already-served market segments.

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  • Defining, sizing and characterizing adjacent and alternative market opportunities.

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  • Development of entry paths and strategies into new market segments.

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  • Mapping of geographically-specific market opportunities.  Customer locations and pockets of intensity. Where to place sales resources.

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  • Uncover new markets and market segments that you donít already serve.

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  • Creation of new business cases and ROI models.